Influencer and creator partnerships
We specialise in connecting brands with the right voices to drive attention, credibility and measurable results. Watch our showreel: https://vimeo.com/1209240444?share=copy&fl=sv&fe=ci A strategic approach to influencer marketing Impactful influencer marketing starts long before a campaign goes live. At Red Brick Road, we go beyond vanity metrics. We build influencer and creator partnerships based on genuine brand […]
INSIGHTS
The Human Touch: What MAD//Fest 2026 Taught Us About Marketing in the Age of AI Every year, MAD//Fest gives the industry a theme to argue with itself about. This year it was “The Human Touch” — a direct response to a moment when AI-generated content has become so ubiquitous that “AI slop” was named Macquarie […]
Skipton Building Society: Loyalty
Skipton Building Society has launched the next step in their integrated brand re-positioning campaign. This is the third execution in the campaign to launch since Red Brick Road won the business in a competitive pitch in 2024. Whilst the new Founded on Fairness brand platform signals a renewed focus on the company’s purpose: ‘to help […]
Squealing Pig: Making Wine Social Again
Squealing Pig had personality in abundance – the opportunity was to build a social presence that could prove it. A growing wine brand in the UK with real warmth, wit and a refusal to take itself too seriously, Squealing Pig had the chance to carve out something genuinely joyful in a category that was doing what it always does: making […]
19 Crimes: Breaking Wine Convention
19 Crimes never wanted to behave like a traditional wine brand. The challenge was creating an always-on social and influencer presence that could build cultural relevance, not just product awareness. Red Brick Road took the brand’s existing ‘Break Convention’ Red Thread idea and built it into a social ecosystem rooted in a single belief: today’s […]