Herbie More’s: The Spirit of The Orchestra
Before it became a hotel bar, this North Bridge site was home to Edinburgh’s Restaurant Orchestra for almost forty years. As part of a £20 million redevelopment of the Hilton Edinburgh Carlton, the venue needed an identity that would make it a destination in its own right. We built the brand around the orchestra’s conductor, […]
Honey Fitz: 2,692 Nautical Miles from Home
John Francis Fitzgerald, Honey Fitz to everyone who knew him, was born in Boston to Irish parents who had made the crossing from Dublin. He went on to become one of the most prominent Irish-American political figures of his era and the grandfather of a future US president. It is a story that belongs, in […]
Hart Shoreditch: True Artistry
Shoreditch has no shortage of hotels trading on a creative reputation. What sets Hart apart is that its story isn’t borrowed. Long before it was a hotel, this address belonged to the Hart family, cabinetmakers who built things by hand for a living. We developed True Artistry from that heritage, celebrating the craftsmanship that had […]
The Caledonian: A Place In The Heart
The Caledonian has stood at the west end of Princes Street for over a century, and generations of Edinburgh locals know it simply as ‘The Caley.’ Previously part of the ultra-luxury Waldorf Astoria collection, the hotel needed to establish a distinctive identity of its own within Hilton’s Curio Collection. Reintroducing one of Edinburgh’s best-known hotels […]